Objective & Target Persona:
One of the biggest challenges with storytelling a NIKEiD shoe involves finding the balance that showcases color choices versus personal iD (PiD) options of the product. The Nike Metcon 3 iD is no exception as it features 15 colors and 11 graphics to choose from. In this series, NIKEiD's goal is to inform their regular training consumer, who are hyper aware of HIIT culture, of the versatility of this now customizable shoe.
Plan of Execution:
+Shape a campaign around how the Metcon can amplify your training experience and allow you to stand out in your work out environment
+Shoe the Metcon in use in a Cross-Fit training setting to communicate durability and flexbility
Role:
Visual and Web Design
Art Direction
View Live Site: HERE
DIGITAL ECOSYSTEM
ART DIRECTION
